Mitsubishi Motors Celebrates the Triton Pick-Up Truck Reaching a 100,000 Unit Sales Milestone in Malaysia

Posted on September 12, 2022

Kuala Lumpur, 12 September 2022 – MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, recently celebrated the Mitsubishi Triton pick-up truck reaching a 100,000-unit sales milestone in Malaysia.

Since the company’s inception in 2005, Mitsubishi Motors has continuously delivered innovative products to Malaysians. The Triton pick-up truck has been the foundation of Mitsubishi Motors’ business and over the years has benefited customers in terms of good handling, performance, safety, and priced competitively to cater to different types of customers.

100,000th Triton Handover. From MMM, COO, Ilham Helmi, CEO, Shinya Ikeda, Triton's 100,000th Customer, Muhammad Faerus, and from EON Berhad, CEO, Akkbar Danial, and COO, Shamsul Haq

Mitsubishi Triton's 100,000th Customer, Muhammad Faerus received a 100,000 KM diesel worth up to RM27,000.

Last year, the robust Triton pick-up truck maintained a solid market share of 22% despite the pandemic and healthy competition from its rivals. The Triton pick-up truck sold 9,268 units in 2021, a 34% growth compared to the previous year.

To commemorate this significant achievement, the company gave away 100,000 KM diesel worth up to RM27,000 to its 100,000th customer, Encik Muhammad Faerus, a solar panel installation contractor in one of its authorized dealerships EON Auto Mart in Jalan Ampang.

“Since the Triton was introduced in Malaysia, it has proven to be one of the favourite pick-up trucks in Malaysia with its rugged look, versatility, and good handling. It is capable in the harshest of off-road conditions but also perfect as an everyday vehicle. Our Triton customers come from all walks of life- business owners, off-road enthusiasts, and lifestyle users. Over the years, with Triton’s improved technology and functionality, it has inspired owners to take on challenges and push the boundaries in creating an exciting life journey, while fulfilling their dreams and ambitions,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.

He added, “We would also like to extend our appreciation to the strong commitment of MMM’s authorized dealers and business partners, as well as gratitude to the Malaysian government and media friends that have spurred Mitsubishi Motors Malaysia to achieve this significant milestone.”

In conjunction with this celebration, Mitsubishi Motors is organizing a 100,000 Triton Ambitions Contest starting on 14 September 2022. The contest is organized for all Triton customers in view of the brand reaching this significant milestone. All owners have to do is fill up a contest survey form and submit a photo in either one or all four categories below:

The Stylo King- owner’s most memorable leisure activity with the Triton
Tough Champ- owner’s toughest experience with the Triton
Extreme Adventurer- owner’s most memorable long-distance journey with the Triton
Mod Hero- owner’s coolest modified Triton

By participating in the contest, a winner from each of the above categories will win 25,000KM diesel worth up to RM7,000 each. The contest form, photo submission, and detailed contest terms and conditions can be found on Mitsubishi Motors’ official website at https://www.mitsubishi-motors.com.my/ from 14 September 2022 onwards.

To find out more about MMM’s exclusive promotions and about the Mitsubishi Triton 4×4 pick-up trucks, kindly visit https://www.mitsubishi-motors.com.my/triton/

About Mitsubishi Motors Malaysia (MMM)

Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, MMM is currently represented by 61 showrooms (with 8 being 4S) and 61 service centers across Malaysia. In East Malaysia, MMM has 16 showrooms (8 in Sarawak and 8 in Sabah). Additionally, there are 27 authorised Body & Repair (B&P) outlets to meet market demand. By 2025, four new outlets are anticipated, bringing the total to 65 outlets to cater to increasing demand and enhance customer experience.

MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4x4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.

“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.