The pick-up truck segment experienced a 21% downsize in 2019 because of a challenging economic situation. In spite of this, the Triton was the only brand that successfully achieved positive growth and expanded its overall sales.
The Mitsubishi Triton is the number one sales growth pick-up truck in Malaysia, improving its market share by 3.8% to 16.5% from January-December 2019. After the introduction of the new Triton in early 2019, it has contributed to 71.2% of MMM's overall business.
"MMM will continue to provide the best-handling pick-up truck from our flagship model, the Triton Adventure X to the Triton Quest 4x2 in order to meet our customers daily work and leisure requirements. We are confident of achieving our Triton sales target and that MMM will provide top-notch customer service to all its customers.", said Tomoyuki Shinnishi, Chief Executive Officer of Mitsubishi Motors Malaysia
He added, "Our achievement this year includes ranking number one in J.D. Power 2019 Malaysia Customer Service Index (CSI) Mass Market Study. This is the second consecutive year for MMM to be ranked at number one and remained in the top three positions for five consecutive years. In terms of Sales, MMM is ranked top two in the 2019 J.D. Power Sales Satisfaction Index (SSI) Study. These results were a reflection of car owners satisfaction and experience at the authorized service centres."
In January 2019, the company launched the new Triton that incorporates the latest iteration of the "Dynamic Shield" design concept, improved quality, advanced safety features and continued the DNA of the best handling pick-up truck.
Subsequently in November 2019, the company upgraded the range topper, Triton Adventure X and Triton AT Premium to include more accessories offered by all MMM authorized dealers. The company also launched the new Triton Quest and limited edition Triton Knight to complete the Triton line-up.
The Mitsubishi Triton is still the only pick-up offering up to 200,000KM or 5 Years of warranty. Customers will get to travel more mileage with an added peace of mind.
Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, MMM is currently represented by 61 showrooms (with 8 being 4S) and 61 service centers across Malaysia. In East Malaysia, MMM has 16 showrooms (8 in Sarawak and 8 in Sabah). Additionally, there are 27 authorised Body & Repair (B&P) outlets to meet market demand. By 2025, four new outlets are anticipated, bringing the total to 65 outlets to cater to increasing demand and enhance customer experience.
MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4x4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.
“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.
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