Mitsubishi Motors Malaysia

News & Events
Mr. Tomoyuki Shinnishi Appointed as Chief Executive Officer (CEO) of Mitsubishi Motors Malaysia (MMM)

Kuala Lumpur, 10 October 2016- Mitsubishi Motors Malaysia (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia has appointed Mr. Tomoyuki Shinnishi as Chief Executive Officer (CEO) of the company effective 28 October 2016.


Shinnishi joined Mitsubishi Corporation (MC), Tokyo in 1997 and has held a wide range of leadership positions in the company.

From 2001 to 2008, Shinnishi worked in PT. Krama Yudha Tiga Belian Motors (KTB), the official distributor of Mitsubishi Motors vehicles in Indonesia. Shinnishi held the position as the advisor of Production and Engineering before taking over the position of the Unit Head of Sales and Marketing.

From 2008 onwards, Shinnishi served as the Manager of Motor Vehicle ASEAN and South West Asia Department in MC.

In 2012, Shinnishi moved to Mitsubishi Motors Corporation (MMC) in Tokyo where he was the Manager of Russia & Alliance Office. There, Shinnishi was in charge of the Sales and Marketing for Mitsubishi Motors Russian market.

Shinnishi has close to 20 years of experience in the automotive industry.

“With Shinnishi’s strong automotive experience, passion and commitment towards Mitsubishi Motors, we believe he will continue to drive the Mitsubishi Motors brand forward in Malaysia,” said Tan Sri Marzuki bin Mohd Noor, Chairman of the Board for MMM.

Shinnishi’s pre successor, Mr. Yang Won-Chul will report back to MC, Tokyo during the same time. During his tenure, Yang has led the company to launch the all-new Triton pick-up in Malaysia, all-new Outlander SUV as well as drove the company to achieve the feet of surpassing 100,000 units of vehicle sales in Malaysia.

Shinnishi’s aim moving forward is to continue to discover new and innovative and competitive products in Malaysia.


MMM Sales Network and Others 

The company is currently represented by 55 showrooms (out of which 47 are 3S Centres) and 53 service outlets throughout Malaysia.  In East Malaysia, MMM is represented by 12 showrooms (6 in Sarawak and 6 in Sabah).

The ASX 2WD and 4WD compact SUV is locally assembled in Malaysia while the other Mitsubishi models are imported as CBU (Completely Built-Up) units from Thailand (compact sedan Attrage, Pajero Sport SUV, Triton pick-ups) and Japan (Outlander SUV and Lancer sedan).

For further information and to register for interest, please visit www.mitsubishi-motors.com.my or by calling the Mitsubishi Motors Customer Careline at 1800 18 6611 (9 am – 5 pm, Mondays to Fridays excluding public holidays).