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Mitsubishi Motors Malaysia

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23 Feb 2012
100% Electric Mitsubishi i-MiEV’s Eco-Tourism P...

Eco-Tourism Pilot Demonstration Program Starts in Langkawi

From L-R: Resort Manager of Four Seaons, Mr. Phillipe Larrieu, EV Expert, Mr. Takayuki Yatabe, COO of MMM, En. Ali Mohamed and CEO of MMM, Mr Tetsuya Oda.

Langkawi, 22 February 2012 – Mitsubishi Motors Malaysia (MMM), the official importer and distributor of Mitsubishi Motors Corporation (MMC) in Malaysia, has launched its Electric Vehicle’s Eco-tourism Pilot Demonstration Program, in partnership with Four Seasons Resort in Langkawi today.

This pilot demonstration program will see one unit of i-MiEV (Mitsubishi innovative Electric Vehicle) car made available for Four Seasons Resort’s guests, on complimentary basis, to travel around the island of Langkawi for a period of two months, starting 23 February. The purpose is to gain better understanding of customer behaviour and expectations from operating Electric Vehicle in Malaysia.

The first unit of i-MiEV in Malaysia is also the first fully electric car registered in Malaysia (last October), while the second unit was registered recently.

“Being the first to bring in a mass-produced Electric Vehicle to Malaysia to promote the awareness of zero-emission electric vehicles, MMM is also proud to play its part in promoting eco-tourism in Langkawi, one of Malaysia’s best-known holiday destinations.

Official signing of the i-MiEV Eco-tourism Pilot Demonstration Project in Four Seasons

Official signing of the i-MiEV Eco-tourism Pilot Demonstration Project in Four Seasons

i-MiEV in Langkawi

i-MiEV in Langkawi

i-MiEV in Four Seasons, Langkawi

i-MiEV in Four Seasons, Langkawi

“100% electric with zero emissions released when driving, yet offering surprising power and a smooth, quiet ride, it is the greenest way to drive in the island of Langkawi,” said Mr. Tetsuya Oda, Chief Executive Officer of Mitsubishi Motors Malaysia.

“Fundamentally, eco-tourism means making as little environmental impact as possible and encouraging the preservation of environment when visiting a place. This is in line with Mitsubishi Motors’ commitment to providing the utmost driving pleasure and safety for our valued customers and our community,” added Oda.

Speaking at the launch, Mr. Philippe Larrieu, Resort Manager of Four Seasons Resort said, “Four Seasons is proud to be the first partner of Mitsubishi Motors Malaysia in Langkawi to offer our guests the opportunity to test-drive and experience themselves the benefits of an electric car and make a choice towards a greener future. This fits perfectly into our philosophy of engaging in sustainable practices that conserve natural resources and reduce environmental impact.”

Commenting on the potential for EVs, said Mr. Takayuki Yatabe of EV Business Promotion Dept., Mitsubishi Motors Corporation (MMC), Japan, “The Great East Japan Earthquake also highlighted the potential for EVs to be used as an emergency power source. i-MiEVs store the equivalent of one to one and a half days of the electricity used by a typical Japanese household. With MMC experience using our EVs in disaster areas, we learned that we can do more with EVs than just drive: they can be an important tool which can be used to help people in emergency situations when electricity is not available.”

100% Electric Vehicle

100٪ Electric Vehicle

Mitsubishi i-MiEV in the lobby of Four Seasons

Mitsubishi i-MiEV in the lobby of Four Seasons

Media test-driving the i-MiEV

Media test-driving the i-MiEV

“That’s why MMC is developing technology that will allow i-MiEVs to safely supply a maximum of 1,500 watts of electricity to power electric jugs, rice cookers, hair dryers and other household appliances so they can be used even when electricity is not available in an emergency. Our goal is to introduce a free-standing unit with this capacity in Japan soon.”

In March 2011, MMC provided the areas afflicted by the Great East Japan Earthquake with about 60 units of i-MiEV, used for disaster relief purposes as many of the afflicted areas were troubled with a serious gasoline shortage issue.

Producing 49 kW of power and 180 Nm of instant torque, the i-MiEV is powered solely by electricity, and can be recharged from a regular home socket. With a top speed of 130 km/h, the four-seater vehicle can run up to 150 kilometres* (93 miles) after charging eight hours at 230 volts. The i-Miev also accelerates strongly and linearly for easy passing. *Measured by NEDC (New European Drive Cycle)

The Mitsubishi i-MiEV is based on the gasoline-powered i minicar, but instead of an internal combustion engine, its sole power source is a lithium-ion battery pack powering a permanent magnet electric motor. The 330V battery is located under the floor deck, while the electric motor is housed under the luggage compartment.

More about Mitsubishi’s EV
The Mitsubishi i-MiEV has now been on the market for more than two years since its launch in Japan in July 2009.

Since its debut in Japan, the i-MiEV has attracted a lot of attention worldwide, making its steady progress in taking the i-MiEV to the world, following its introduction in European markets at the end of 2010 and launch in North America at the end of 2011.

Mitsubishi i-MiEV

Mitsubishi i-MiEV

Meter Cluster of the i-MiEV

Meter Cluster of the i-MiEV

Transmission Lever

Transmission Lever

As the second product in its next-generation EV lineup, MMC (Mitsubishi Motors Corporation) launched a minicar-class commercial electric vehicle MINICAB-MiEV in December 2011.

To date, MMC has produced more than 20,000 units of EV, forming alliances with more than 60 local partners in public and private sectors around the world for such measures as joint testing, educational activities regarding the EVs infrastructure required.

When MMC started delivery of the i-MiEV to corporate, governmental and local authority users in July 2009 in Japan, it was the first auto manufacturer to offer a car that addresses the issues of environmental pollution, global warming and exhaustion of petroleum-based energy supplies.

Sales to private customers in Japan started in April 2010. Since then, MMC has sold more than 6,000 units of i-MiEV and MINICAB-MiEVin Japan and has exported to 45 countries throughout Europe, U.S., Canada, Hong Kong, Australia, New Zealand, Chile, Singapore and other markets.

Mitsubishi Motors’ EV development history began with the MINICAB EV in 1969. The company has continued its research and development, concentrating principally on motors and batteries. In 2006, MMC developed the i-MiEV.

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featured-image-20120203
3 Feb 2012
Free Accessories Package for Mitsubishi ASX and La...

Mitsubishi ASXLancer 2.0GT

Kuala Lumpur, 3 February 2012 – Mitsubishi Motors Malaysia the official distributor of Mitsubishi Motors vehicles in Malaysia will be rewarding free accessories package to all new Mitsubishi ASX and Lancer GT owners! Hurry as this exclusive offer will be valid for the first 100 bookings from now until end of March 2012. (terms and conditions apply)

The Mitsubishi ASX free accessories package includes a Front Corner Extension, Front Under Cover, Rear Styling Element, Rear Spoiler, Air Vent Rings, Shift Knob and Scuff Plate worth more than RM 3,000.00.

Meanwhile, Mitsubishi Lancer GT free accessories package comes with a free Alloy Fuel Door, Rear Diffuser, and a Scuff Plate with the RA emblem worth close to RM 1,000.00.

The Mitsubishi ASX and Lancer GT are both CBU (Complete Built-Up) from Japan. Priced at RM 138,156.10 for Mitsubishi ASX and RM 122,546.10 for Lancer GT on the road without insurance, new owners get to enjoy a 3-year/100,000 km warranty as well as Mitsubishi’s 2-year free maintenance package.

The recently upgraded Mitsubishi ASX comes with 17” alloy rims, premium leather seats for enhanced comfort, and a push start button with smart key system. The ASX also won the most fuel economical compact cross-over in the 2.0-liter Compact SUV category by Asian Auto, a monthly motoring magazine at a Fuel Efficiency Award held last month.

The Mitsubishi ASX uses MIVEC (Mitsubishi Innovative Valve timing Electronic Control) an exclusive technology that adjusts intake timing for optimal performance across the rev range, while its engine utilizes a 2.0 lightweight aluminium block as it puts out 150PS to take control of city streets.

Meantime, the Lancer GT is powered by a 2.0-liter 16-valve DOHC engine with MIVEC technology and a lightweight aluminium block, producing 155PS of power and 199Nm of torque.

The Lancer 2.0 GT was also awarded both the Overall Car of the Year and Family Car of the Year titles at the 2007 NST-Maybank Car of the Year Awards.

The ASX is obtainable in five colours – White Pearl, Mica Black, Red Metallic, Titanium Grey and Kawasemi Blue, while the Lancer GT is available in three colours- White Solid, Black Mica and Red Metallic

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featured-image-20120201
1 Feb 2012
New Mitsubishi ASX offers Power and Style for ever...

Compact Cross-Over SUV Now comes with Upgraded Package

Mitsubishi ASX

Kuala Lumpur, 2 February 2012 – Mitsubishi Motors Malaysia, the official distributor of Mitsubishi Motors vehicles in Malaysia, introduced the upgraded compact cross-over SUV, Mitsubishi ASX today.

For those who enjoy an outgoing and active lifestyle, the new Mitsubishi ASX now offers 17″ alloy rims as well as a smart-key and push start operating system.

For a cosy drive, the Mitsubishi ASX introduces premium leather seats with enhanced comfort for better lumbar support.

Be the first 100 to own the new ASX and walk away with FREE accessories worth more than RM 5,000! The accessories include Large Rear Spoiler, Shift Knob, ASX Scuff Plate, Front Under Cover, Front Corner Extension, Air Vent Rings, and Rear Styling Element.

Other standard equipment in the Mitsubishi ASX includes Telescopic steering, coloured LCD Multi-Info Display, and a 2-DIN touch screen entertainment system. To aid parking and reversing, the ASX comes with both front and rear sensors as well as a rear view camera.

Priced at RM 138,156.10 on the road without insurance, the further advanced ASX is obtainable in four colours – White Pearl, Mica Black, Red Metallic and Titanium Grey. Owners get to enjoy a 3-year/100,000 km warranty as well as Mitsubishi’s 2-year free maintenance package.

The ASX recently won the most fuel economical compact cross-over in the 2.0-liter Compact SUV category by Asian Auto. It uses MIVEC (Mitsubishi Innovative Valve timing Electronic Control) an exclusive technology that adjusts intake timing for optimal performance across the rev range. The engine also utilizes a 2.0 lightweight aluminium block as it puts out 150PS to take control of city streets.

The ASX also comes with a 6-speed CVT (Continuously Variable Transmission) with sports mode to offer a new level of driving enjoyment including an automatic transmission that’s quiet, efficient and eliminates the harshness and power lag of a conventional gear changes.

The ASX was designed to combine the high ride point and comfort of an SUV while offering good handling and easy manoeuvring of a sedan for active driving fun. The ASX also offers ample boot space for an adventurous gear or an exciting weekend getaway.

For safety purposes, the ASX comes with standard Active Stability Control (ASC) and Hill Start Assist (HSA) – to make it easy to start off on a steep uphill slope by preventing the vehicle from sliding backward. The ASX also comes with Anti-Lock Braking System (ABS), Electronic Brake Force Distribution (EBD), pretensioners and force limiters seatbelts as well as dual-stage SRS airbags plus a driver’s knee airbag.

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