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Mitsubishi Motors Malaysia

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23 Sep 2010
The legend is back! Mitsubishi Motors Malaysia lau...

The Mitsubishi Pajero name needs little introduction, and it is making a return after a long absence from the Malaysian market. Mitsubishi Motors Malaysia, the importer and sole distributor of Mitsubishi Motors vehicles in Malaysia, has unveiled the fourth-generation Pajero at a launch ceremony at Carcosa Seri Negara today.

Built to conquer the toughest terrain and conditions on earth, the Pajero is fortified with a powerful engine, robust mechanicals and cutting edge 4WD technology. Since its introduction in 1982, Mitsubishi Motors has sold over 2.5 million Pajeros in over 170 countries across the globe.

Fully imported from Japan, the Mitsubishi Pajero 3.8 V6 is priced at RM282,411.50 on the road excluding insurance. Colours available are – Warm White Mica, Black Mica, Cool Silver Metallic and Quartz Brown Metallic.

The Pajero’s popularity stems from Mitsubishi Motors’ unmatched reputation in building the world’s best 4X4s. Mitsubishi Motors holds the record for the most wins in the gruelling Dakar Rally (12 in total, including 7 consecutive victories from 2001 to 2007), and has put all the experience and know-how gained from the “World’s Toughest Race” into its flagship 4X4 model. Testing and development of the Pajero took place at demanding locations ranging from the Swiss Alps to the African desert and the Australian Outback.

“The name ‘Pajero’ is one of the most famous in the motoring world, and in the 4X4 community. This latest generation model blends the Pajero’s traditional qualities with high levels of comfort and luxury to make it a true go-anywhere vehicle – equally at ease on the highway or in the jungle,” said Tetsuya Oda, Chief Executive Officer of Mitsubishi Motors Malaysia.

Hardware to go anywhere

Powered by a 3.8-litre V6 engine with 250 PS of power and 329 Nm of torque from 6,000rpm and 2,750 rpm respectively, the 24-valve engine is equipped with Mitsubishi Motors’ MIVEC (Mitsubishi Innovative Valve timing Electronic Control) technology for optimum performance and efficiency.

The V6 engine is paired to an INVECS-II 5-speed automatic transmission with Sport Mode which combines the convenience of an automatic with the control of a manual gearbox when needed.

Drive is transferred to the wheels via the Super Select 4WD II (SS4-II) system, which has four driver selectable modes: 2H for the best economy in normal tarmac driving, 4H for added traction for slippery conditions, 4HLc with locked centre differential for snow, sand or dirt, and 4LLc with low range gears for the most extreme conditions. Pajero’s advanced SS4II allows shift between 2H, 4H and 4HLc modes at speeds of up to 100 km/h.

Mitsubishi’s advanced All Wheel Control (AWC) system brings out the utmost performance in all four tires and enables the driver to experience dynamic acceleration while clinging to the road. AWC delivers precise traction, power and slip control for each wheel independently to ensure complete driver control.

One major component of the Pajero’s AWC system is Active Stability and Traction Control (ASTC). ASTC uses a network of sensors to collect real-time data and monitor the vehicle status and steering angle. This data is then used to regulate brake force and drive torque on an individual wheel basis to improve handling and stability. ASTC is integrated with Multi-mode ABS and EBD. Safety is paramount, so the Pajero comes with front, side and curtain airbags.

Luxury and comfort for the road

No longer just a rugged machine, the fourth-generation Pajero is the most lavishly equipped one yet. With spacious seating for seven and a commanding view for all, it’s also a perfect family vehicle that boasts plush, comfortable ride quality from the fully independent suspension (front double wishbone, rear multi link). The Pajero is versatile too – its rearmost twin individual seats fold flat onto the floor when not in use, freeing up extra boot space.

The centrepiece of the Pajero’s dashboard is the high-end Rockford Acoustic Design premium sound system comprising 12 speakers, an 860-watt amplifier, digital signal processor (DSP) and a 5.1 channel theater surround system, allowing sound balance to be adjusted to focus on the front seats, middle row or the whole cabin. The driver is able to control the 6-CD/USB/AUX compatible sound system via buttons on the steering wheel. The four-spoke steering wheel itself has wood inserts and leather wrapping for a luxurious feel.

Sitting prominently on the centre console, its information display shows useful information such as fuel economy, elevation, compass, outside temperature and has a calendar and customisable clock as well.

Other comfort and convenience features include leather seats, powered front seats, automatic climate control, rear air-conditioning with independent control, plus roof and floor vents for second and third row occupants.

The highly specified Pajero also comes with a tilt and slide sunroof, cruise control, keyless entry, auto levelling HID headlamps, 18-inch alloy wheels, aluminium pedals plus automatic lights and wipers, among other equipment.

The new Mitsubishi Pajero comes with a 3-year/100,000 km warranty.

For more information, please visit your nearest Mitsubishi Motors showroom, log-on to www.mitsubishi-motors.com.my or call the Mitsubishi Motors Customer Care Line at 03 7622 2202.

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6 Sep 2010
Mitsubishi Motors Malaysia to Revive the Legend wi...

The legend is back! Mitsubishi Motors Malaysia is set to revive the legendary Pajero name in Malaysia with the impending arrival of the fourth-generation Pajero.

Malaysia will get the latest top-of-the-range Pajero, equipped with a 3.8-litre V6 MIVEC engine that guarantees both smoothness and power. The Pajero will be launched by the end of September and is open for bookings at official Mitsubishi Motors dealer from now onwards.

“We at Mitsubishi Motors Malaysia are excited at the prospect of the Pajero returning to this market. It hasn’t been officially available for a long time, but many Malaysians still recognize and have high regard for the Pajero name, which is truly legendary. Today’s Pajero is a complete package blending robustness and go-anywhere ability with luxury and comfort, and it’s a great addition to Mitsubishi range of cars here in Malaysia,” said Tetsuya Oda, CEO of Mitsubishi Motors Malaysia.

Mitsubishi Motors has sold over 2.5 million Pajeros in over 170 countries and regions since its introduction in 1982. Mitsubishi Motors is the most successful manufacturer in Dakar Rally history with 12 wins to its name, and all the experience garnered from “The World’s Toughest Race” is transferred to this flagship 4X4 model.

Proven and robust underpinnings plus Mitsubishi’s advanced All Wheel Control (AWC) system will ensure that the Pajero lives up to its reputation as a 4X4 that’s a match to the most hostile and extreme terrain and conditions on earth. By making driver control top priority throughout design, construction, and testing, Mitsubishi’s AWC system brings out the utmost performance in all four tires and enables the driver to experience dynamic acceleration while clinging to the road.

Today’s Pajero is more than just a tough workhorse, but a go-anywhere machine that offers luxury and comfort for up to seven occupants.

A new 12-speaker, 5.1 channel top-of-the-range Rockford Fosgate sound system also contributes to making the new Pajero a premium-value global-standard all-round SUV.

For more information, please visit your nearest Mitsubishi Motors showroom or call the Mitsubishi Motors Customer Care Line at 03 7622 2202.

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featured-image-20100901
1 Sep 2010
Mitsubishi ASX: Creating waves on a global scale A...

Mitsubishi Motors’ latest global model, the ASX compact crossover, is garnering positive response from across the globe, from North America to Australia.

The ASX (Active Smart X-over – pronounced as ‘crossover’) was launched in Japan by the name of RVR in February this year. In recent years, the crossover category has grown in Europe, and Mitsubishi Motors Corporation (MMC) is responding by adding the compact ASX to its range.

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Mitsubishi ASX

The Mitsubishi ASX is scheduled to be introduced in Malaysia in the fourth quarter of this year. Combining the merits of an SUV with the qualities of a sedan, the ASX’s key concept is ‘Smart Size’ – more compact than a typical SUV, yet upsized from a compact car, striking a precise balance between the two.

The ASX achieves superior utility and running performance, environmental efficiency and a refined interior and exterior in a compact size. What’s more, the ASX provides ample luggage space perfect for every possible situation, from daily driving to leisure outings.

The new ASX provides fuel efficiency from its lightweight, compact body. With an elevated driver’s position, it also provides the wide field of view of an SUV. It is also easy to drive and provides excellent maneuverability.

The ASX’s 2.0-litre powerhouse uses a lightweight aluminum block for optimum performance as it puts 150 PS / 197Nm to take control of city streets and open highways alike.

“The ASX, Mitsubishi Motors’ latest global model, has been very well accepted in the major markets it has been launched in, among motoring experts and customers alike. We’ve been working hard to bring this model to Malaysia, and I’m happy to announce that the ASX will arrive soon,” revealed Tetsuya Oda, CEO of Mitsubishi Motors Malaysia.

“One of Mitsubishi Motors Malaysia’s main targets is to provide Malaysians with a wide range of cars, and I’m confident that the trendy and stylish ASX will be well received by the discerning Malaysian market,” he added.

The ASX was also shown to the world at this year’s Geneva Motor Show in March. The ASX was inspired by the Mitsubishi Concept-cX shown at the 2007 Frankfurt Motor Show. The show star received good response, and Mitsubishi Motors set out to build a compact crossover that carries the brand’s trademark bold design and strong driving performance.

The ASX was unveiled in the same ‘Kawasemi Blue’ exterior paint as the concept, but the similarities don’t stop there. The concept’s strong ‘jet fighter’ grille, which has since become a Mitsubishi signature, was carried over.

The ASX has received positive reviews from both Japanese and European media, and the initial sales response has been fantastic, with more than 15,000 units sold so far.

In the US, the ASX is called Outlander Sport, and leading motoring publications have given the latest Mitsubishi their endorsement. Motor Trend said “We recently sampled the new compact crossover and came away impressed,” adding that “more importantly, the Outlander Sport doesn’t suffer for its price, as subsequent drives… easily matched its competition.”

Another prominent US magazine, Road & Track, had this to say about the car. “As a crossover utility vehicle that’s affordable, fuel efficient, remarkably quiet inside and safe, the new 2011 Mitsubishi Outlander Sport deserves a look.”

Britain’s Autocar magazine, which sets a high standard in ride and handling, gave the ASX good marks. “In the front-wheel drive guise of our test car, the ASX has ample grip, which lets it carry good speed through corners. Ride quality is well judged for British roads, absorbing most of the typical road surface scarring without unsettling the body,” they commented.

For more information, please visit your nearest Mitsubishi Motors showroom or call the Mitsubishi Motors Customer Care Line at 03 7622 2202.

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