In conjunction with Earth Hour, Mitsubishi Motors Malaysia is pledging its full support by initiating an Earth Hour awareness campaign which comprises print and radio advertisements, TV programs sponsorship as well as giveaway of Mitsubishi Earth Hour ‘fan’ for the public.
During the campaign which runs from 23 to 27 March, Mitsubishi Motors collaborates with TV stations to jointly-sponsor programs that highlight on environmental issues to promote awareness and rally public support for Earth Hour.
“Switch off for a brighter future” is the theme campaign which advise the public to switch off their house lights and stop driving during Earth Hour from 8.30pm to 9.30pm, on 27 March.
On-ground initiative includes Earth Hour fan giveaways at major hot-spots in the Klang Valley. Two units of Mitsubishi Triton is dispatched for on-ground initiative distributing ‘fan’ giveaway to remind the public to cool off the earth for an hour by switching off their lights during Earth Hour.
Triton teams will make a stopover at selected Mitsubishi Motors dealers’ showrooms, petrol stations, colleges as well as business areas. On 27 March, from 6.00pm to 9.30pm, the public get to join in the Earth Hour countdown at Sunway Pyramid together with the Mitsubishi Triton Teams and receive an Earth Hour fan as a memento.
Earth Hour, led by the World Wildlife Fund (WWF), began three years ago when 2.2 million homes and businesses turned off their lights for one hour in Sydney, Australia. Since then the movement has grown and in 2009 more than 4,000 cities in 88 countries participated. For more information about Earth Hour, please visit www.earthhour.org.
As a brand that has been represented by the spirit of craftsmanship with world rally heritage, Mitsubishi Motors has taken on a proactive role in addressing the climate change issues. Mitsubishi Motors is committed to building vehicles that present a synergetic solution to meeting environmental obligations – in terms of low emissions and better fuel efficiency – and providing an upmost comfortable and dynamic driving experience for all.